How to start selling your products online
Work on attracting customers in online stores is significantly different from conventional retail chains. Online customers are more distrustful, since they cannot “touch” your product, and the share of fraud, which already has a large part of the total Internet business, plays an important role. But despite this, the process of first sales and further can be accelerated, thanks to several methods that will be given in this article.
How to start selling your products online
1.Providing free samples
There are many bloggers on the Internet, sellers who already have their target audience. Sending samples of your products will give a chance that they will write about you in their forums, praise the quality of your brand and your responsiveness. As a result, you will receive not only good recommendations about your product, but also free advertising.
2. Your own blog
In case you do not have your own blog yet, you should immediately start to open it. Through it, you place not only advertising of your products, but also answer questions, give valuable advice on usage.
3. Increase the list of subscribers
Having the email addresses of existing and potential customers, you can directly send them offers for your products. Moreover, not all customers visiting the site are ready to leave their contacts, for such, it is necessary to create special promotions: a discount for registered customers, a gift for an address and others.
4. Sponsorship as a marketing move.
Sponsorship can contribute to a significant increase in sales, but it can also be a waste of time and money. The main objective of this marketing course is to choose the right event, or rather to choose the right audience that will be present at this event. For example, it is inappropriate to sponsor a concert of symphonic music, if your business is focused on the production and sale of hearing aids.
When choosing the right audience, you need to attract it correctly. As a rule, it’s not enough the words of the presenter about who is the sponsor, you need to install information boards, distribute various leaflets, provide discount coupons.
5. Attracting media
Custom information in the media is quite an expensive marketing expense. In order for the media itself to write about you, it is necessary to hold any PR event, moreover, large enough to be talked about, then the media will have to allocate a place for you absolutely free.
6. AdWords Service
AdWords – contextual search advertising. When choosing this tool, you need to select the desired audience (choose a location: country, city, language, age, gender and other parameters), then create an ad and select keywords that you can be found through a search engine.
7. Affiliate Marketing
To increase sales, you can use affiliate marketing. That is, your partner will sell your product on any conditions. Moreover, the more interesting the offer for a partner, the better it will be motivated to sell your product.
Using wholesale sales of the company, of course, they lose most of the profits, reducing the cost of goods, but it must be compensated by sales volumes. If you are a manufacturer, or the only official representative, then thanks to wholesale sales, your customers will spread information about your company through your product.
9. Monitoring statistics
Analysis of the behavior of each customer or visitor helps to understand why the purchase was made or not made. Your statistics should take into account: which pages are viewed more often, the average time spent on each of the pages, the frequency of visits.
10. Creating profiles
This tool helps you personally learn about the advantages and disadvantages of the product and your store. But not all customers are willing to spend time filling out forms, enter some bonus rewards that will encourage customers to respond to your work and offer something new.1. Chatting on the forums
Find forums with your topic by product or service. Competently answer questions, join the discussion. But in no case do not openly advertise your product, as a rule, it pushes people away from the company and creates a bad reputation.
To use this marketing course, you need to find online sellers of related products that you will mutually advertise in your store. When selecting partners, you need to pay attention to their reputation, examine reviews of work, it will be unproductive, and even negative for your business to place their information on the site of an unscrupulous seller.
13. Promotions and sales
Great discounts and gifts attract all buyers. The task of the maximum number of new customers cope: promotions, gifts and sales.
14. Using social networks
Do not forget about social networks, use your personal accounts for sales, on which your friends and relatives will act as a live advertisement for your products.
15. Competitive Pricing
Customers of an online store have a great advantage over customers of retail networks, as through the global network it is much easier and easier to compare prices, conditions of purchase, delivery and guarantees of all sellers. Think over your advantages over competitors.
16. Design your store
New customers pay attention to the design of an on-line store. It should be simple and straightforward. Fonts are easy to read, but the site must be adapted to all mobile devices.
17. Participation in thematic exhibitions
In almost every city there are centers in which various thematic exhibitions are held that can be devoted to your products, participate in such inserts, thanks to them many customers will learn about you, and you can also find reliable partners for yourself.
When choosing tools to promote your business, you need to carefully plan all your costs, try to use all the tools to attract new customers.