THORNY WAY TO SUCCESS OF BREADY – LARGEST FOOD PRODUCTION COMPANY
Nestlé is the largest Swiss company with a worldwide reputation. Specialization – food. The beginning of the activity dates back to the 60s of the 19th century. At the present stage of existence, this giant has about 7 billion dollars in net profit annually. Moreover, food products that are branded completely diverse, but all have one thing in common – quality, proven over a century of consumption. Of course, there are new products, but the company values its reputation very much, therefore it does not give any weakness to anything.
Some of her trademarks began to exist as separate brands. For example, Nescafe coffee or Perrier mineral water who at least once did not buy their children Nesquik or Kit-Kat chocolate. The company also produces ice cream and hundreds of other products. Speaking about the breadth of the range, it should be said about our smaller brothers. Nestlé produces high quality animal feed.
REVERSE MEDAL IN THE HISTORY OF SUCCESS NESTLE
A separate niche is actively developed – food for babies. This is quite a serious production, because for children, especially up to a year, food and dry mixes should be made only from the most hypoallergenic raw materials, vegetables and fruits. Parents would never buy Nestle if they were not sure that these products will not harm their children, but only benefit. But not everything is so cloudless. Where there is a lot of money spinning, there is no way to do without big scandals.
One of several scandals – “chocolate collusion in Canada.” Gained publicity is the fact that the specially authorized employees of Nestle for this held a series of negotiations and persistently put ultimatums to other chocolate manufacturing companies, naming specific prices for chocolate in Canada. Of course, after such a Nestle as a fine had to lay out a serious amount of $ 9 million.
Dry mixes for children gave a negative in that in connection with the active advertising, many mothers specifically deprived their babies of breastfeeding.
Nestle should even Ethiopia. When the company demanded the immediate return of money from this state, the people raised a riot, because the country was shaking the already poor people, taking the last penny.
The worst scandal was associated with the discovery of melamine in Nestle mixtures, from which many children died.
There were also scandals with bottled water Nestlé Pure Life, with cookie dough, in which E. coli was found, a scandal with child slaves who collected Nestle beans in Côte-di-Voire, and with canned meat, where DNA was horses. But the company continues to work and receives huge profits.